Potomac Soccer Wire is the leading news and information destination for thousands of soccer coaches, players, parents, and administrators throughout Maryland, Virginia, and the District of Columbia. "PSW" is published by HummerSport, LLC, leaders in focusing on "local" soccer information and solutions for people who play, coach, parent, and administrate the best sport in the world right here in the USA.

If you are trying to reach the people who make the decisions on soccer-related products, services, and events, you found the right place. Thousands of them read our email newsletters, visit our websites, report scores, and send us news on their teams every week. The following rate card covers all website and email newsletter offerings published by HummerSport, which include this Potomac Soccer Wire website you are visiting now, as well as the accompanying weekly Potomac Soccer Wire email newsletter.

Special Note: Do you run a tournament, club, or league? See our special partnership programs and professional PR service offerings below.

Got questions or want to discuss custom partnerships? Pick up the phone and call 703-433-1887 or email ads@potomacsoccerwire.com and we will help design a promotional campaign to reach your goals and your budget.
 

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WEBSITE ADVERTISING OPTIONS
HummerSport operates several soccer focused websites where you may place graphical display banners, while our Potomac Soccer Wire (PSW) and National Soccer Wire (NSW) soccer news websites also offer a text classified ad capability. We sell banner ad campaigns monthly, which provide a guaranteed minimum of 25,000 impressions served per month across all our soccer websites.

WEBSITE TEXT CLASSIFIEDS
Days	30	60	90	full-time
Standard Website Classified	$15	$30	$45	$15/month
Featured Website Classified	$45	$90	$135	$45/month
Featured Classifieds will always appear in the top section of our main classifieds home page and the relevant ad category page, with the most recently placed ads appearing at the top of the lists, and pushing older ones further down. Post Classified ads on PotomacSoccerWire.com here.

 

WEBSITE DISPLAY BANNERS
Months	1/2 mo.	1 mo.	2 mos.	3 mos.	6 mos.	12 mos.
MICRO Banner	-	$100	$150	$200	$300	$500
BUTTON Banner	-	$75	$140	$200	$350	$525
LARGE Banner	$100	$200	$390	$550	$1,000	$1,750
Banner Sizes in "pixels" and listed width x height: MICRO: 88x31 - Runs on every non-forum page served, no limits. Only available on PSW BUTTON: 160x160 - Runs below Skyscraper Ad on right side of pages - 1 Month = 25,000 displays. LARGE: 728x90 and/or 160x300 and/or 300x250 - 1 Month = 25,000 served displays.

 

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EMAIL NEWSLETTER ADVERTISING OPTIONS
HummerSport produces several soccer-focused email newsletters per week, each with their own subscriber bases. The most popular is the oldest, our twice-weekly Potomac Soccer Wire. PSW started in December 2006 and now boasts over 12,000 subscribers. We recently added the National Soccer Wire, which we have big plans for on a national basis, and already is adding subscribers daily.

The Unique feature of our newsletters is their reliance on more traditional text-only formats, hence the "wire" in their titles. We believe this format allows readers to quickly skim for content that interest them without becoming confused or risking missing something off in a corner or hidden with distracting graphics. This text-only format favors advertisers by giving their information the same format as everything else published and consumed within our newsletters.

All ads in newsletters are sold "per issue". See the rate card below for details on each type available within each of our published email newsletters:

EMAIL NEWSLETTER OPTIONS
Issues	1	5	10	25	50	100
PSW Issue Sponsorship	$75	$375	$700	$1,500	-	-
PSW Classified	$35	$150	$225	$500	$1,000	$2,000
Newsletter Sponsorship is limited to one per issue. Dates may need to be reserved far in advance. Newsletter Classifieds includes a headline near top of newsletter, and full headline and up to 75-words of content in main advertising section of each newsletter

 

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DISCOUNTED PACKAGES WITH BOTH NEWSLETTER AND WEBSITE ADS
The larger your campaigns, the cheaper we can go on our rates cards. Your campaigns will also be more effective by hitting our entire audience of both newsletter AND website readers. Certainly there is some overlap, but there are plenty who tell us they read one or the other most of the time.

DISCOUNTED WEBSITE & NEWSLETTER COMBINATION PACKAGES
Months	1/2	1 mo.	2 mos.	3 mos.	6 mos.	12 mos.
BASIC Package	-	$250	$450	$575	$1,100	$2,250
PREMIER Package	$200	$350	$650	$850	$1,750	$3,000
Each month of BASIC Package includes 25,000 views of BUTTON Banner & 8 or 9 75-word newsletter ads (depending on the how many issues in that month) Each month of PREMIER Package includes 25,000 views of LARGE Banner & 8 or 9 75-word newsletter ads (depending on the how many issues in that month)

 

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TOURNAMENT PARTNER PROGRAMS
Tournaments have unique needs that often go far beyond simply picking an advertising package. Press releases, website content, event publicity, and sponsor acquisition all enter the mix of today's growing events, and we have the ability to deliver those. We have four (4) program levels, each designed to fit your tournament needs. From a small, established tournament looking to make sure their regulars register again, all the way up to the major college showcase constantly seeking to build their brand, improve quality, and gain exposure for their participating players and teams. Beyond these packages, your event can add on our al a carte PR services, or we can simply discuss your overall needs and craft a custom proposal.

Tournament Partner Program
Includes Per Tournament	Bronze	Silver	Gold	Platinum
Website Classifieds	unlimited	unlimited	unlimited	unlimited
Featured Website Classifieds	1	2	6	12
Website Tournament Calendar	yes	yes	yes	yes
Featured PSW Newsletter Ads	-	-	25	50
Standard PSW Newsletter Ads	5	10	-	-
PSW Newsletter Sponsorships	-	-	2	4
Total Website BUTTON Banner Impressions*	25,000	50,000	100,000	-
Total Website LARGE Banner Impressions*	-	25,000	75,000	100,000
Event Press Releases Distribution	-	-	2	4
Remote PR Consulting Services**	-	-	yes	yes
On-site Event PR Consulting Services**	-	-	-	yes
Discount on other Rate Card Items	5%	10%	15%	20%
Two (2) Payments	$175	$350	$1,300	$2,000
Lump Sum	$300	$600	$2,400	$3,600
* Tournament packages limited to 25,000 LARGE banner impressions, or 50,000 BUTTON banner impressions per month. ** Professional PR consulting services are tailored per client, per event weekend. We help you promote your even to the media. *** We arrange revenue-generating relationships with local merchants as exclusive offers to your attendees.

 

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ANNUAL CLUB / LEAGUE PROGRAMS
We've found that many clubs and leagues struggle to even keep their website up to date with basic information, let alone do all they could be to proactively engage their members, grow their memberships, build their brand, or promote their programs. Is your club or league tracking and touting alumni success, producing regular email newsletters, creating partnerships, or advertising its programs properly? If not, let us step in and help with professional consulting services at a fraction of the cost of hiring additional help. And of course, we've got lots of advertising options as well.

Annual Club / League Partner Program
Includes Per Year	Silver	Gold	Platinum
Exclusive Geography*	no	no	yes
Website Classifieds	unlimited	unlimited	unlimited
Website Tournament Calendar	yes	yes	yes
PSW Newsletter Sponsorships	-	4	8
PSW Newsletter Ads	20	60	100
PSW Website MICRO Banner	-	unlimited	unlimited
Monthly PSW BUTTON Banner Impressions**	25,000	5,000	10,000
Monthly PSW LARGE Banner Impressions**	-	10,000	25,000
(Your Club/League) Email Newsletter Issues	-	-	10
Featured Listing Status on all Classified Ads	yes	yes	yes
Press Release and Regional Distribution	-	2	4
Discount on other Rate Card items	10%	15%	20%
Premium Member Discount for Club/League Members***	25%	40%	50%
Monthly	$100	$300	$750
Quarterly	$265	$825	$2,000
Lump Sum	$1,000	$3,000	$7,500
* Only one Platinum club partner or league per geographic region served will be signed at a time. Ask for details. ** Monthly banner impressions are "use them or lose them". It is your responsibility to make sure we have banners. *** Launching in 2011, offer discounted PSW Premium Memberships to your members to offset your costs here.

 

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PROFESSIONAL MEDIA SERVICES
If you are like many of our advertising clients, you represent a regional, soccer event, league, or club on a limited budget and spend most of your time simply administrating your organization. The ideas of initiating proactive communications programs to your memberships, or producing professional news releases to the local or national soccer community have always percolated, but you just do not have the time, expertise, or budget to hire a professional firm. Enter HummerSport, publishers and marketers specializing in the soccer business. Via our news services, email newsletter production staff, and over a decade of soccer-focused Internet experience, we can partner with you to manage both your internal and external PR goals. Below are some Al a Carte rates for typical PR services, but we can craft custom proposals based specifically on your needs.

AL A CARTE PR SERVICES
Press Releases w/Regional Distribution	$50/hour, with 4 hour minimum
Website content reviews and professional copy writing	$50/hour
Annual club email newsletter program*	$1,500/year for 10 issues + email service hosting fees
Seasonal club team performance round-ups**	$1,000/season for 12 issues + email service hosting fees
* requires dedicated club contact to approve and collaborate on content ** Team schedules and results must be entered in our Report-a-Score.com application or provided to us by you in pre-defined format. Note: 3rd party email service hosting fees range based on number of subscribers and email frequency. Costs will be quoted in advance.